Traditional marketing methods have given way to more modern methods such as digital marketing. Therefore, managers and representatives of knowledge-based companies were invited to strengthen their scientific and commercial strength in the online conference “Introducing Digital Marketing Strategy”.
The Center for Knowledge-Based Companies and Institutions of the Vice Presidency for Science and Technology has organized a series of real and virtual gatherings, the central goal of which is the prosperity of marketing and related scientific principles among knowledge-based companies. The last of these consultation and brainstorming sessions was held in a coherent and targeted format as a webinar on introducing digital marketing strategy.
Experts and experts in the field are invited to each of these sessions, which are held with the aim of improving the awareness and knowledge of the invitees and managers of knowledge-based companies.
Digital marketing consultant Shragim Moradi was the consultant and expert invited to this online meeting, which was held through the lms.nimael.com system. Referring to the occurrence of crises such as the Covid-19 pandemic, he emphasized the need for knowledge-based companies to pay more attention and attention to the field of digital marketing.
Examining audience interest
Identifying the space in which the knowledge-based company’s main audience is present was one of the issues emphasized in this webinar. It should be determined which social network these audiences are most interested in.
Knowledge-based companies should know what their customers’ concerns include in order to explain their policies in this area based on that.
Knowledge-based companies should note that their customers are more interested in knowing what advantages these products have than what products they produce.
For the use of enthusiasts, managers, and activists of knowledge-based and technology companies, the video file of this virtual meeting will be made publicly available next week via the daneshbonyan.ir website.